When a cybersecurity veteran saw AI about to repeat security's greatest mistake - treating humans as an afterthought instead of the foundation - he created a new approach.
Introducing Market-Proven AI
We help organizations implement AI the right way - by building on a foundation of human connection before focusing on technical solutions.
Our Story
Market-Proven AI emerged from a critical observation: As AI reshapes business operations, organizations are following the same flawed playbook that led to decades of security failures.
The pattern is clear. Just as security teams once thought technology alone could protect networks, organizations today believe AI governance is primarily about technical controls and compliance frameworks.
They're missing what matters most: When humans don't feel heard, seen, and understood, they make mistakes. In cybersecurity, those mistakes led to breaches. With AI, the stakes are even higher.
Market-Proven AI exists to break this cycle by putting humans at the foundation of AI implementation, not as an afterthought.
Who We Are
Market-Proven AI partners with organizations to fundamentally change how AI is implemented.
Through our HUMAN Framework™, we help organizations build AI governance from the ground up - starting with human connection, not technical controls.
This approach doesn't just reduce risk - it creates sustainable value by ensuring AI strengthens rather than weakens the human foundations of your business.
What We Do
Market-Proven AI acts as an extension of your team, helping you answer the critical questions that keep leaders up at night:
- Is our organization truly ready for AI implementation?
- How do we identify and manage risks before they become problems?
- Where are the human connection points we need to strengthen?
- How do we implement AI in a way that creates lasting value?
- What concrete steps will take us from where we are to where we need to be?
Unlike traditional approaches that focus solely on technical controls and compliance, we start with your people. Because when humans are treated as the foundation rather than an afterthought, AI implementation succeeds.
How We Work Together
AI implementation failures share one common thread: people who don’t feel heard, seen, or understood making decisions that lead to costly mistakes. It’s why we take a fundamentally different approach.
Before we talk about AI systems or technical controls, we start with your people. Our discovery conversation focuses on understanding your organization’s human landscape – how your teams work, communicate, and connect. Because these human patterns will determine your AI implementation’s success or failure.
From there, we use our HUMAN Framework to build an implementation strategy that strengthens these human connections rather than weakens them. Whether you’re just starting your AI journey or already have systems in place, every step is designed to ensure your people remain the foundation, not an afterthought.
Some organizations choose to drive their own journey using our framework and guidance. Others benefit from comprehensive advisory support. What unites our clients is a shared belief: that humans must be the foundation of AI implementation, not an afterthought.
A New Vision for AI Implementation
While other frameworks start with technical requirements and compliance checklists, we start with people.
We believe that successful AI implementation isn’t just about the technology – it’s about strengthening the human connections that make technology truly valuable.
Our Approach
Where every successful AI implementation begins – understanding your people, their connections, and their needs.
Mapping how AI will affect your organization’s human landscape, identifying both opportunities and risks.
Creating spaces where AI strengthens human bonds rather than replacing them.
Deploying AI solutions that enhance human capability while maintaining crucial connections.
Our Founder
The transformative power of artificial intelligence brings both unprecedented opportunities and complex challenges for organizations.
Recognizing the pattern of how new technologies often fail when humans are treated as an afterthought, Aaron Perkins founded Market-Proven AI to help organizations build AI implementation on a foundation of human connection.
Drawing from his experience in cybersecurity, threat intelligence, and strategic communications, he developed the HUMAN Framework – a structured approach that puts people at the center of AI implementation. His ability to translate complex technical concepts into meaningful action helps organizations avoid the costly mistakes that occur when human connection is overlooked.
Your Journey Starts With People
Most organizations start their AI journey with technical solutions. Start yours by putting humans first. Connect with us to learn how the HUMAN Framework can help your organization:
- Build AI systems that strengthen human connection
- Reduce risk by ensuring people feel heard and understood
- Create lasting value through human-centered implementation
- Shape the future of responsible AI